Branding / Iconography part A / 4:30

We’re talking Branding, the way the writer reaches the reader.

In the last episode, we explored the Crucial 1^st Impression, built with three glances.

• 1^st, Capture the story in words.
• 2^nd, Match those words with images through iconography.
• 3^rd, Use clever titling and cover copy to close the deal.

Finding those three words was our first job, and we have two keys: 1] using contrast or juxtaposition and 2] narrowing to a niche market.

In this episode, we focus on the second glance and clever iconography, with Keys 3 and 4.

TIMINGS

• 00:00 Start
• 00:39 Intro
• 01:28 Glance II: Clever Iconography
• 04:40 Key 3 and Ellis Peters / Cadfael series
• 05:57 Key 3 and Tony Hillerman / Leaphorn & Chee series
• 09:46 Key 4 and Elizabeth Peters / Amelia Peabody series
• 13:23 Understanding the Story
• 16:05 Last Word
• 16:32 Closing

Total Time :: 17:32

 

A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8

Purchase the ebook at these links:

https://www.amazon.com/dp/B07YL8GBM1

https://books2read.com/u/bPyKQ7

Purchase a paperback 8 x 10 with Characters / Plot / Branding / Sentence Craft here: https://www.amazon.com/dp/B08691892S

 

Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is Branding: the Way Writers will Reach the Readers.

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