Branding / Iconography part B / 4:31

We’re talking Branding. In this episode, we take a second look at Iconography.

“Um-what?” you ask.

Iconography is a fancy word that simply means “Writing with Images or Pictures”. Our covers catch a reader not with a blazing image but an image that blazes with story. Capturing our story on the cover is key to reaching our readers.

We can do this, paying $1000s to artists to paint a  pivotal scene from our novel. Few of us can spend $1000s. We don’t need a scene, though. (Save your $$$ and your bank account!)

We need to present our niche market inside our genre, so don’t panic. Some story ideas are not hard to convey. Others, though, are tricky, and that’s our focus for this episode. Our example is Elizabeth Peters’ Amelia Peabody books.

Iconography for a Tricky Cover, with Keys 5 and 6 :: Let’s go.

TIMINGS

• 00:00 Start
• 00:39 Intro
• 01:50 Iconography as a Key
• 02:35 Tricky Book Covers
• 03:50 Key 5: Tone through Image
• 06:55 Amelia Peabody and Key 5
• 09:20 Approaching Key 6
• 11:56 More Problems
• 13:25 Last Word
• 13:50 Closing

Total Time :: 14:49

 

A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8

Purchase the ebook at these inks:

https://www.amazon.com/dp/B07YL8GBM1

https://books2read.com/u/bPyKQ7

Purchase a paperback 8 x 10 with Characters / Plot / Branding / Sentence Craft here: https://www.amazon.com/dp/B08691892S 

 

Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is Branding: the Way Writers will Reach the Readers.

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• You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters Coming soon are worksheet templates and a video trailer script for Discovering Your Author Brand.

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