Branding / Clever Titling / 4:32

We’re talking Branding. Before we launch into this week’s episode, let’s have a reminder.

1^st ~ We have nanoseconds to capture a reader’s interest. We can capture that reader with three glances. The 1^st glance is a cover that blazes with story. Our cover has to represent our story with 3 little words focusing on 1] the protagonist, 2] the subniche of our story, and 3] on setting.

2^nd ~ We select images that tweak what our competition is doing. Those 3 little words, ever so important, guide us, then we narrow in to capture the mood or tone of our story.

3^rd ~ Glance III, which we start this episode, seals our contract with readers through Clever Titles and Cover Copy.

Let’s look at Clever Titles.

TIMINGS

• 00:00 Start
• 00:39 Intro
• 01:50 1^st Job ~ What hooks a reader?
• 06:12 2^nd Job ~ Understand our Keys
• 07:40 Titles with Tricks
• 09:40 Examples with Perry Mason and Victoria Holt
• 12:25 Examples with Nora Roberts and Alistair MacLean
• 14;42 Examples with Dick Francis and Phyllis A Whitney
• 17:05 Last Word
• 17:33 Closing

Total Time 18:33

A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8

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https://www.amazon.com/dp/B07YL8GBM1

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Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is Branding: the Way Writers will Reach the Readers.

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• You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters Coming soon are worksheet templates and a video trailer script for Discovering Your Author Brand.

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